Gartner’s 2013 Hype Cycle Special Report provides strategists and planners with an assessment of the maturity, business benefit and future direction of more than 2,000 technologies, grouped into 98 areas. New Hype Cycles this year include content and social analytics, embedded software and systems, consumer market research, open banking, banking operations innovation, and information and communication technology (ICT) in Africa.
The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that senior executives, CIOs, strategists, innovators, business developers and technology planners should consider in developing emerging-technology portfolios.
“In making the overriding theme of this year’s Hype Cycle the evolving relationship between humans and machines, we encourage enterprises to look beyond the narrow perspective that only sees a future in which machines and computers replace humans. In fact, by observing how emerging technologies are being used by early adopters, there are actually three main trends at work. These are augmenting humans with technology — for example, an employee with a wearable computing device; machines replacing humans — for example, a cognitive virtual assistant acting as an automated customer representative; and humans and machines working alongside each other — for example, a mobile robot working with a warehouse employee to move many boxes.”
“Enterprises of the future will use a combination of these three trends to improve productivity, transform citizen and customer experience, and to seek competitive advantage,” said Hung LeHong, research vice president at Gartner. “These three major trends are made possible by three areas that facilitate and support the relationship between human and machine. Machines are becoming better at understanding humans and the environment — for example, recognizing the emotion in a person’s voice — and humans are becoming better at understanding machines — for example, through the Internet of things. At the same time, machines and humans are getting smarter by working together.” 3D printing influences the hype cycle. According to William Dante at the 3D Printing Association, he feels “the great game changer is 3D Printing. the adoption rates are faster than the internet, cloud computing and streaming video, combined. The best part is that 3D Printing uses all of this technology anyway.”